Product Development Supervisor
pUPlID
Improved flow for start-up e-commerce business.
The pet care market has grown to $261 billion. A newly designed product for furry animals, from dogs to alpacas, needed a new website. With a start-up growing 3x a year, the flow from discovery to purchase had room for improvement.
As product management lead for the company, I work in collaboration with the owners, business analyst, and brand associate to create a more user-friendly shopping experience.
A fresh face to easily explore designs
The products were categorized by design first. This posed an issue because this gave users too many options to choose from on one page. When exploring the pain points of the flow, it was discovered that users of the product think about their pet first, meaning they are thinking about the size first. The products were then categorized by size, where they can then pick a color and design.
Color Accents for Ads
Being a part of the Meta Ad team, I continuously audit the landing pages all the ads lead to. The first landing page design was text forward. I suggested implementing a drop-down of all the designs with an accent color so it would pop out to customers instead of scrolling past it.
Being both a DTC and B2B company, we have several wholesale customers, but there is not a designated landing page for the B2B customers. They inquire through a form or emailing the wholesale email.
In collaboration with the owners and business analyst, we are creating a landing page that directs customers to our email or through Faire, another domain where we sell wholesale. We are designing this page by asking our wholesale partners about the triumphs and pains of our current ordering process.
Wholesale Customer Flows
As the needs of the company and customers change, so will the website flow and pages. Designs may be limited due to the constraints of Shopify sections since we do not have a website developer to code. Nonetheless, much detail and intention go into the designs.
